{"formatVersion":1,"licence":"https://creativecommons.org/licenses/by/4.0","note":"Published research rows with different units and potentially overlapping samples. Total rows are not a count of unique businesses or visitor events.","totalPublishedRows":4266,"calculatedViews":[{"source":"https://plainreckoner.com/data/rpm-by-niche/","note":"The same 123 business summaries with three calculated fields. This view does not add independent observations and is excluded from totalPublishedRows.","columns":[{"name":"niche","description":"The subject, as the broker filed it"},{"name":"rpm_usd","description":"This business’s middle month, in earnings per thousand pageviews (RPM)","unit":"USD per 1,000 pageviews"},{"name":"months_measured","description":"How many months that middle value is taken from"},{"name":"pageviews","description":"Pageviews across those months"},{"name":"ad_revenue_usd","description":"Verified advertising revenue across those months","unit":"USD"},{"name":"listed_year","description":"The year the business was listed for sale"},{"name":"pooled_page_rpm_usd","description":"Calculated: total ad revenue / total pageviews × 1,000. Unlike rpm_usd, this is not the median monthly RPM.","unit":"USD per 1,000 pageviews"},{"name":"average_monthly_pageviews","description":"Calculated: total pageviews / months measured; not an additional observation.","unit":"pageviews per month"},{"name":"average_monthly_ad_revenue_usd","description":"Calculated: total ad revenue / months measured; not an additional observation.","unit":"USD per month"}],"rows":[["Advertising",16.07,10,567408,8239,"2017",14.520415644474522,56740.8,823.9],["Art",7.27,10,878158,6448,"2017",7.34264221244924,87815.8,644.8],["Automotive",23.2,12,1294760,28619,"2022",22.103710340140257,107896.66666666667,2384.9166666666665],["Baking",13.85,12,787619,12354,"2022",15.685248832239953,65634.91666666667,1029.5],["Beauty",28.58,11,3659765,103888,"2021",28.38652208543445,332705.9090909091,9444.363636363636],["Beauty",3.04,12,2533074,8521,"2019",3.363896988402234,211089.5,710.0833333333334],["Business",24.45,3,421956,10122,"2019",23.988283138526292,140652,3374],["Business",15.83,4,262469,4245,"2017",16.173338565697282,65617.25,1061.25],["Coupons",17.83,12,682093,12130,"2020",17.783498731111447,56841.083333333336,1010.8333333333334],["Cryptocurrency",190.84,12,365838,73623,"2018",201.2448132780083,30486.5,6135.25],["Culinary",31.18,12,1325639,41722,"2023",31.473123527596883,110469.91666666667,3476.8333333333335],["Culinary",28.53,11,1521675,38972,"2021",25.61125075985345,138334.0909090909,3542.909090909091],["Culinary",25.79,12,2349990,56239,"2024",23.931591198260417,195832.5,4686.583333333333],["Culinary",24.92,12,2458863,64821,"2023",26.36218447306743,204905.25,5401.75],["Culinary",21.38,11,3726816,76519,"2022",20.532003726505415,338801.45454545453,6956.272727272727],["Culinary",20.59,12,4203014,86694,"2023",20.626626511355898,350251.1666666667,7224.5],["Culinary",15.93,11,2267154,37516,"2023",16.547618732560736,206104.9090909091,3410.5454545454545],["Culinary",15.21,8,888783,14024,"2017",15.778879659039385,111097.875,1753],["Culinary",14.18,11,3159108,44841,"2023",14.194196589670248,287191.63636363635,4076.4545454545455],["Culinary",13.49,12,1831974,23683,"2024",12.927585216820763,152664.5,1973.5833333333333],["Culinary",11.62,12,7571934,95055,"2020",12.553595950519378,630994.5,7921.25],["Digital Media",28.59,9,2761913,98100,"2024",35.51885957305679,306879.22222222225,10900],["Digital Media",0.51,12,62535662,30423,"2024",0.48649041246257213,5211305.166666667,2535.25],["Electronics",54.66,10,372554,20181,"2018",54.169328473187775,37255.4,2018.1],["Electronics",4.45,11,3982454,17614,"2020",4.422901055479863,362041.2727272727,1601.2727272727273],["Employment",29.34,11,3372983,103341,"2021",30.637865651857716,306634.8181818182,9394.636363636364],["Employment",1.36,12,83211364,112196,"2018",1.3483254522783692,6934280.333333333,9349.666666666666],["Entertainment",87.86,12,432447,34593,"2019",79.99361771500323,36037.25,2882.75],["Entertainment",11.15,12,2072189,22422,"2022",10.820441571690614,172682.41666666666,1868.5],["Entertainment",8.76,4,1744196,14494,"2017",8.309845911812664,436049,3623.5],["Entertainment",8.41,12,4156372,34920,"2019",8.401557897127592,346364.3333333333,2910],["Entertainment",7,12,2460999,15298,"2019",6.2161748135614845,205083.25,1274.8333333333333],["Entertainment",6.76,3,514561,3484,"2016",6.7708201748675085,171520.33333333334,1161.3333333333333],["Entertainment",6.04,12,2280487,14228,"2018",6.239018244787188,190040.58333333334,1185.6666666666667],["Equipment",13.45,9,2290422,31198,"2017",13.621070702254867,254491.33333333334,3466.4444444444443],["Finance",39.45,11,178288,8015,"2021",44.955353136498246,16208,728.6363636363636],["Finance",29.73,12,6239167,193507,"2021",31.014877466815683,519930.5833333333,16125.583333333334],["Finance",11.63,12,2940747,35007,"2018",11.904118239345308,245062.25,2917.25],["Food & Beverages",35.55,10,1983786,69643,"2024",35.106105194814354,198378.6,6964.3],["Food & Beverages",21.35,10,7266165,158141,"2023",21.76402545221585,726616.5,15814.1],["Food & Beverages",20.34,12,3046970,65164,"2022",21.38649215450103,253914.16666666666,5430.333333333333],["Food & Beverages",15.52,12,590634,9816,"2021",16.619429291236198,49219.5,818],["Food & Beverages",14.46,12,2565252,43413,"2023",16.92348354079833,213771,3617.75],["Food & Beverages",4.27,11,2897684,13556,"2021",4.6782188810097995,263425.8181818182,1232.3636363636363],["Gaming",20.24,11,2391763,47137,"2023",19.708056358426816,217433,4285.181818181818],["Gaming",10.98,11,14839964,168303,"2023",11.341200019083603,1349087.6363636365,15300.272727272728],["Gaming",9.84,10,4404762,45199,"2026",10.261394372726608,440476.2,4519.9],["Gaming",9.59,11,18541717,175406,"2022",9.460073196026022,1685610.6363636365,15946],["Gaming",8.97,12,5866450,55123,"2020",9.396312932011694,488870.8333333333,4593.583333333333],["Gaming",7,11,4962328,32766,"2022",6.60294926091141,451120.7272727273,2978.7272727272725],["Gaming",6.48,12,3387017,18009,"2021",5.317068086755986,282251.4166666667,1500.75],["Gaming",3.74,12,8255382,32183,"2018",3.898426505278617,687948.5,2681.9166666666665],["Gaming",2.15,6,7480311,19529,"2018",2.6107203296761323,1246718.5,3254.8333333333335],["Gaming",2.09,12,26088003,54491,"2018",2.088737876946733,2174000.25,4540.916666666667],["Gaming",1.35,12,16116370,24275,"2018",1.5062324828730043,1343030.8333333333,2022.9166666666667],["Gaming",1.33,12,40488437,56190,"2018",1.3878036339115782,3374036.4166666665,4682.5],["Gaming",1.14,8,4830835,5640,"2017",1.1675000284629882,603854.375,705],["Health & Fitness",32.92,8,1334888,45783,"2024",34.29725939554479,166861,5722.875],["Health & Fitness",25.92,12,148725,4982,"2021",33.49806690200034,12393.75,415.1666666666667],["Hobbies",16.17,11,3770751,59915,"2021",15.889407706846725,342795.54545454547,5446.818181818182],["Hobbies",11.63,12,7990309,95177,"2019",11.91155435916183,665859.0833333334,7931.416666666667],["Hobbies",2.51,11,3199883,9581,"2018",2.9941719744128146,290898.45454545453,871],["Hobbies",2.47,12,28646978,68255,"2020",2.3826247920461276,2387248.1666666665,5687.916666666667],["Home",50.01,11,1054942,54159,"2025",51.33836741735565,95903.81818181818,4923.545454545455],["Home",39.06,12,1322422,53537,"2023",40.484051233267444,110201.83333333333,4461.416666666667],["Home",33.71,12,3155644,103662,"2023",32.84971308550648,262970.3333333333,8638.5],["Home",31.02,11,630339,19176,"2022",30.421725452494613,57303.545454545456,1743.2727272727273],["Home",25.43,12,940025,24201,"2026",25.74505997180926,78335.41666666667,2016.75],["Home",16.27,12,591361,10005,"2020",16.918599637108297,49280.083333333336,833.75],["Home",16.01,12,1398310,23170,"2020",16.570002359991705,116525.83333333333,1930.8333333333333],["Home",14.57,11,1665931,22617,"2021",13.576192531383352,151448.27272727274,2056.090909090909],["Home",7.85,12,3149256,22626,"2018",7.1845540661032326,262438,1885.5],["Information",25.91,12,428817,11464,"2020",26.73401474288566,35734.75,955.3333333333334],["Information",23.65,12,5648089,148166,"2023",26.23294356728444,470674.0833333333,12347.166666666666],["Information",14.89,5,892002,13928,"2024",15.61431476611039,178400.4,2785.6],["Information",8.82,12,1314715,13071,"2022",9.942078701467619,109559.58333333333,1089.25],["Information",8.01,12,3658932,29378,"2022",8.02911887949817,304911,2448.1666666666665],["Information",7.21,11,3648154,25683,"2022",7.039998859697261,331650.36363636365,2334.818181818182],["Information",4.57,12,5219003,24217,"2023",4.64015828310503,434916.9166666667,2018.0833333333333],["Information",2.75,12,19099667,55124,"2023",2.886123616710176,1591638.9166666667,4593.666666666667],["Legal",51.58,10,3951474,203970,"2021",51.61871240959703,395147.4,20397],["Lifestyle",25.4,12,1427472,39723,"2023",27.82751605635697,118956,3310.25],["Lifestyle",16.74,12,3382574,63698,"2020",18.83122143078023,281881.1666666667,5308.166666666667],["Medical",67.63,11,1982744,131101,"2017",66.12099191827083,180249.45454545456,11918.272727272728],["Medical",21.05,11,4533978,97975,"2022",21.609059417579882,412179.8181818182,8906.818181818182],["Music",1.97,12,7868165,14264,"2018",1.8128750477398479,655680.4166666666,1188.6666666666667],["News & Education",45.08,11,484411,21618,"2025",44.62739285441495,44037.36363636364,1965.2727272727273],["News & Education",35.06,12,470688,18009,"2018",38.261013665103,39224,1500.75],["News & Education",26.06,11,3940364,97085,"2023",24.638586688945487,358214.9090909091,8825.90909090909],["News & Education",19.01,12,8212695,132294,"2021",16.108475963127816,684391.25,11024.5],["News & Education",18.13,12,1779246,33141,"2025",18.626429397621237,148270.5,2761.75],["News & Education",13.37,12,1387146,23580,"2023",16.99893161931044,115595.5,1965],["News & Education",6.03,12,96344894,549453,"2018",5.702979962799066,8028741.166666667,45787.75],["News & Education",2.63,11,15833217,31891,"2021",2.0141832199988166,1439383.3636363635,2899.181818181818],["News & Education",0.26,12,360467530,84407,"2018",0.2341597868745626,30038960.833333332,7033.916666666667],["Office Supply",76.7,9,250884,17418,"2021",69.42650786817812,27876,1935.3333333333333],["Outdoors",35.01,12,764217,31253,"2022",40.89545246965194,63684.75,2604.4166666666665],["Parenting",11.07,12,4389587,51756,"2018",11.790630872562726,365798.9166666667,4313],["Personal Care",22.77,12,1196189,24022,"2025",20.082110770120778,99682.41666666667,2001.8333333333333],["Pet Care",26.51,11,2138374,61601,"2021",28.807402259847905,194397.63636363635,5600.090909090909],["Pet Care",22.07,12,1836020,42722,"2023",23.268809707955253,153001.66666666666,3560.1666666666665],["Pet Care",18.97,11,4594185,82744,"2021",18.01059382676144,417653.1818181818,7522.181818181818],["Pet Care",17.93,11,744765,11777,"2021",15.813041697716727,67705.90909090909,1070.6363636363637],["Pet Care",11.99,12,2380470,28590,"2019",12.010233273261163,198372.5,2382.5],["Quizzes",15.52,12,2171790,32193,"2022",14.823256392192615,180982.5,2682.75],["Religion & Spirituality",10.97,12,29595241,298104,"2020",10.072700539928025,2466270.0833333335,24842],["Religion & Spirituality",10.17,7,1323190,14218,"2019",10.745244447131553,189027.14285714287,2031.142857142857],["Religion & Spirituality",5.98,7,1404923,8166,"2022",5.812418189466611,200703.2857142857,1166.5714285714287],["Religion & Spirituality",4.96,10,13225327,62189,"2018",4.70226558481314,1322532.7,6218.9],["Science",16.53,9,34078339,581425,"2025",17.06142426718626,3786482.111111111,64602.77777777778],["Science",1.71,12,5684711,11975,"2021",2.1065274910193326,473725.9166666667,997.9166666666666],["Social Media",0.84,12,12741777,10434,"2018",0.8188810712979829,1061814.75,869.5],["Social Media",0.49,12,16442964,9018,"2019",0.5484412664286074,1370247,751.5],["Sports",15.3,3,212344,3221,"2017",15.168782729909957,70781.33333333333,1073.6666666666667],["Technology",41.32,11,626040,26790,"2022",42.792792792792795,56912.72727272727,2435.4545454545455],["Technology",27.78,12,868001,24374,"2025",28.080612810353905,72333.41666666667,2031.1666666666667],["Technology",20.81,12,1336678,27415,"2023",20.509801163780658,111389.83333333333,2284.5833333333335],["Technology",18.57,11,4679493,84339,"2023",18.023106349341692,425408.45454545453,7667.181818181818],["Technology",12.46,11,1129180,14319,"2019",12.680883472962682,102652.72727272728,1301.7272727272727],["Technology",6.49,12,1494521,9656,"2022",6.460932967820459,124543.41666666667,804.6666666666666],["Technology",4.48,12,9580002,46578,"2018",4.862003160333369,798333.5,3881.5],["Technology",2.97,12,2054563,6526,"2020",3.176344555995606,171213.58333333334,543.8333333333334],["Travel",1.52,6,6721103,10264,"2017",1.5271302939413367,1120183.8333333333,1710.6666666666667]]}],"datasets":[{"name":"What a thousand pageviews earned from ads, by subject, across 123 broker-checked businesses","url":"https://plainreckoner.com/data/rpm-by-niche/","updated":"2026-08-30","rowUnit":"One measured business: its niche, its RPM, and the months and traffic behind it.","record":{"unit":"measured business","units":"measured businesses","count":123,"scale":["1.17 billion pageviews","$6.84m of verified revenue","1,334 business-months","123 businesses"]},"method":"Sold listings from a broker’s public record where the business earned from display advertising and nothing else, so the revenue the broker checked IS advertising revenue. Revenue was matched to pageviews month by month across 1,334 business-months. The businesses listed in 2014-16 are left out: their pageview figures produce an implausible $40 middle value, which is a problem with the data rather than a fact about the market.","caveats":["Sales a broker checked are not a random sample of the web. A business that reached a sale is one that was worth selling, so this sample sits above the whole population.","This is revenue per thousand PAGEVIEWS — one pageview is one page being loaded. Some networks quote per thousand SESSIONS instead, and one session usually covers several pageviews, so their figures are divided by a bigger number. The two cannot be compared.","The subject comes from the broker’s own filing, not from reading the sites.","Subjects with fewer than three businesses are not published at all."],"columns":[{"name":"niche","description":"The subject, as the broker filed it"},{"name":"rpm_usd","description":"This business’s middle month, in earnings per thousand pageviews (RPM)","unit":"USD per 1,000 pageviews"},{"name":"months_measured","description":"How many months that middle value is taken from"},{"name":"pageviews","description":"Pageviews across those months"},{"name":"ad_revenue_usd","description":"Verified advertising revenue across those months","unit":"USD"},{"name":"listed_year","description":"The year the business was listed for sale"}],"rows":[["Advertising",16.07,10,567408,8239,"2017"],["Art",7.27,10,878158,6448,"2017"],["Automotive",23.2,12,1294760,28619,"2022"],["Baking",13.85,12,787619,12354,"2022"],["Beauty",28.58,11,3659765,103888,"2021"],["Beauty",3.04,12,2533074,8521,"2019"],["Business",24.45,3,421956,10122,"2019"],["Business",15.83,4,262469,4245,"2017"],["Coupons",17.83,12,682093,12130,"2020"],["Cryptocurrency",190.84,12,365838,73623,"2018"],["Culinary",31.18,12,1325639,41722,"2023"],["Culinary",28.53,11,1521675,38972,"2021"],["Culinary",25.79,12,2349990,56239,"2024"],["Culinary",24.92,12,2458863,64821,"2023"],["Culinary",21.38,11,3726816,76519,"2022"],["Culinary",20.59,12,4203014,86694,"2023"],["Culinary",15.93,11,2267154,37516,"2023"],["Culinary",15.21,8,888783,14024,"2017"],["Culinary",14.18,11,3159108,44841,"2023"],["Culinary",13.49,12,1831974,23683,"2024"],["Culinary",11.62,12,7571934,95055,"2020"],["Digital Media",28.59,9,2761913,98100,"2024"],["Digital Media",0.51,12,62535662,30423,"2024"],["Electronics",54.66,10,372554,20181,"2018"],["Electronics",4.45,11,3982454,17614,"2020"],["Employment",29.34,11,3372983,103341,"2021"],["Employment",1.36,12,83211364,112196,"2018"],["Entertainment",87.86,12,432447,34593,"2019"],["Entertainment",11.15,12,2072189,22422,"2022"],["Entertainment",8.76,4,1744196,14494,"2017"],["Entertainment",8.41,12,4156372,34920,"2019"],["Entertainment",7,12,2460999,15298,"2019"],["Entertainment",6.76,3,514561,3484,"2016"],["Entertainment",6.04,12,2280487,14228,"2018"],["Equipment",13.45,9,2290422,31198,"2017"],["Finance",39.45,11,178288,8015,"2021"],["Finance",29.73,12,6239167,193507,"2021"],["Finance",11.63,12,2940747,35007,"2018"],["Food & Beverages",35.55,10,1983786,69643,"2024"],["Food & Beverages",21.35,10,7266165,158141,"2023"],["Food & Beverages",20.34,12,3046970,65164,"2022"],["Food & Beverages",15.52,12,590634,9816,"2021"],["Food & Beverages",14.46,12,2565252,43413,"2023"],["Food & Beverages",4.27,11,2897684,13556,"2021"],["Gaming",20.24,11,2391763,47137,"2023"],["Gaming",10.98,11,14839964,168303,"2023"],["Gaming",9.84,10,4404762,45199,"2026"],["Gaming",9.59,11,18541717,175406,"2022"],["Gaming",8.97,12,5866450,55123,"2020"],["Gaming",7,11,4962328,32766,"2022"],["Gaming",6.48,12,3387017,18009,"2021"],["Gaming",3.74,12,8255382,32183,"2018"],["Gaming",2.15,6,7480311,19529,"2018"],["Gaming",2.09,12,26088003,54491,"2018"],["Gaming",1.35,12,16116370,24275,"2018"],["Gaming",1.33,12,40488437,56190,"2018"],["Gaming",1.14,8,4830835,5640,"2017"],["Health & Fitness",32.92,8,1334888,45783,"2024"],["Health & Fitness",25.92,12,148725,4982,"2021"],["Hobbies",16.17,11,3770751,59915,"2021"],["Hobbies",11.63,12,7990309,95177,"2019"],["Hobbies",2.51,11,3199883,9581,"2018"],["Hobbies",2.47,12,28646978,68255,"2020"],["Home",50.01,11,1054942,54159,"2025"],["Home",39.06,12,1322422,53537,"2023"],["Home",33.71,12,3155644,103662,"2023"],["Home",31.02,11,630339,19176,"2022"],["Home",25.43,12,940025,24201,"2026"],["Home",16.27,12,591361,10005,"2020"],["Home",16.01,12,1398310,23170,"2020"],["Home",14.57,11,1665931,22617,"2021"],["Home",7.85,12,3149256,22626,"2018"],["Information",25.91,12,428817,11464,"2020"],["Information",23.65,12,5648089,148166,"2023"],["Information",14.89,5,892002,13928,"2024"],["Information",8.82,12,1314715,13071,"2022"],["Information",8.01,12,3658932,29378,"2022"],["Information",7.21,11,3648154,25683,"2022"],["Information",4.57,12,5219003,24217,"2023"],["Information",2.75,12,19099667,55124,"2023"],["Legal",51.58,10,3951474,203970,"2021"],["Lifestyle",25.4,12,1427472,39723,"2023"],["Lifestyle",16.74,12,3382574,63698,"2020"],["Medical",67.63,11,1982744,131101,"2017"],["Medical",21.05,11,4533978,97975,"2022"],["Music",1.97,12,7868165,14264,"2018"],["News & Education",45.08,11,484411,21618,"2025"],["News & Education",35.06,12,470688,18009,"2018"],["News & Education",26.06,11,3940364,97085,"2023"],["News & Education",19.01,12,8212695,132294,"2021"],["News & Education",18.13,12,1779246,33141,"2025"],["News & Education",13.37,12,1387146,23580,"2023"],["News & Education",6.03,12,96344894,549453,"2018"],["News & Education",2.63,11,15833217,31891,"2021"],["News & Education",0.26,12,360467530,84407,"2018"],["Office Supply",76.7,9,250884,17418,"2021"],["Outdoors",35.01,12,764217,31253,"2022"],["Parenting",11.07,12,4389587,51756,"2018"],["Personal Care",22.77,12,1196189,24022,"2025"],["Pet Care",26.51,11,2138374,61601,"2021"],["Pet Care",22.07,12,1836020,42722,"2023"],["Pet Care",18.97,11,4594185,82744,"2021"],["Pet Care",17.93,11,744765,11777,"2021"],["Pet Care",11.99,12,2380470,28590,"2019"],["Quizzes",15.52,12,2171790,32193,"2022"],["Religion & Spirituality",10.97,12,29595241,298104,"2020"],["Religion & Spirituality",10.17,7,1323190,14218,"2019"],["Religion & Spirituality",5.98,7,1404923,8166,"2022"],["Religion & Spirituality",4.96,10,13225327,62189,"2018"],["Science",16.53,9,34078339,581425,"2025"],["Science",1.71,12,5684711,11975,"2021"],["Social Media",0.84,12,12741777,10434,"2018"],["Social Media",0.49,12,16442964,9018,"2019"],["Sports",15.3,3,212344,3221,"2017"],["Technology",41.32,11,626040,26790,"2022"],["Technology",27.78,12,868001,24374,"2025"],["Technology",20.81,12,1336678,27415,"2023"],["Technology",18.57,11,4679493,84339,"2023"],["Technology",12.46,11,1129180,14319,"2019"],["Technology",6.49,12,1494521,9656,"2022"],["Technology",4.48,12,9580002,46578,"2018"],["Technology",2.97,12,2054563,6526,"2020"],["Travel",1.52,6,6721103,10264,"2017"]]},{"name":"Listing multiples by business model across 2,661 sold-status marketplace records","url":"https://plainreckoner.com/data/sale-multiples-by-business-model/","updated":"2026-10-19","rowUnit":"One sold-status listing: recorded listing price, reported earnings and listing multiple.","record":{"unit":"sold-status listing","units":"sold-status listings","count":2661,"scale":["$704m in listing prices","2,661 sold-status listings","10 business models","2014 to 2026"]},"method":"Snapshot evidence as of 2026-09-01; descriptions corrected on 2026-10-19. Public marketplace records marked Sold, using listing_price and listing_multiple, not verified closing amounts. Keeping only listings priced against the profit left for the owner before paying themselves — the trade calls that SDE, seller’s discretionary earnings. Listings use either that or EBITDA, a stricter measure of profit, and mixing the two moves the answer by the mix rather than by the market. A business usually carries several labels for how it earns, so each is filed under ONE kind by a stated order of preference, most specific first: Amazon, then dropshipping, online shops, SaaS, subscription, digital products, services, display, affiliate. That order changes the answer, which is why it is published.","caveats":["Correction, 2026-10-19: listing_price and listing_multiple were previously described as final sale values. A Sold status does not verify closing consideration. Older archived deposits may retain the former sale_price_usd column name; the current download uses listing_price_usd.","These are months of profit, worked out against the average MONTHLY net profit. Divide by twelve before comparing with any source quoting years, and check which one they mean — most do not say.","A business earning in several ways is counted once, under the first kind it matches. Display advertising is 835 sales or 748 depending on that rule.","This is one broker’s record. It is a large one and it is public, but it is not the market.","Cohort medians require at least twenty records here. This editorial sample floor does not guarantee precision or representativeness."],"columns":[{"name":"model","description":"The kind of business, filed by the order of preference stated below"},{"name":"niche","description":"The subject the broker filed it under"},{"name":"listed_year","description":"The year the business was listed for sale"},{"name":"listing_price_usd","description":"Recorded listing_price on a sold-status record; final closing price is not verified","unit":"USD"},{"name":"monthly_net_profit_usd","description":"Average monthly net profit, verified before sale","unit":"USD"},{"name":"monthly_revenue_usd","description":"Average monthly gross revenue, verified before sale","unit":"USD"},{"name":"multiple","description":"Recorded listing_multiple in monthly SDE units; final transaction multiple is not verified","unit":"months of profit"},{"name":"profit_window_months","description":"How many months the profit average covers"}],"rows":[["Affiliate","Advertising","2014",2053,103,103,20,3],["Dropshipping","Apparel & Accessories","2014",2056,135,167,15,6],["Display advertising","Equipment","2014",2100,105,131,20,3],["Display advertising","Health & Fitness","2014",2602,130,130,20,3],["Affiliate","Retail & Wholesale","2014",3000,146,146,21,3],["Display advertising","Personal Care","2014",4221,177,211,24,3],["Display advertising","Occasions & Gifts","2014",4282,101,101,42,3],["Display advertising","Home","2014",4372,219,235,20,3],["Display advertising","Equipment","2014",4778,239,259,20,3],["Display advertising","Equipment","2014",5484,274,274,20,3],["Display advertising","Apparel & Accessories","2014",5859,293,293,20,3],["Digital products","Technology","2014",5906,295,325,20,3],["Display advertising","Health & Fitness","2014",6126,321,321,19,3],["Display advertising","Advertising","2014",6936,347,347,20,3],["Dropshipping","Occasions & Gifts","2014",8000,460,809,17,10],["Affiliate","Beauty","2014",8366,418,418,20,3],["Display advertising","Advertising","2014",8856,493,523,18,4],["Display advertising","Technology","2014",9627,481,491,20,3],["Amazon FBA","Equipment","2014",10000,607,607,16,3],["Affiliate","Health & Fitness","2014",10774,539,559,20,3],["Display advertising","Technology","2014",16000,1055,1075,15,3],["Other","Health & Fitness","2014",18252,913,913,20,""],["Display advertising","Beauty","2014",20000,1250,1270,16,3],["Display advertising","Technology","2014",20355,1018,1058,20,3],["Display advertising","Beauty","2014",23643,1182,1332,20,3],["Dropshipping","Occasions & Gifts","2014",25121,1255,4458,20,6],["Display advertising","Health & Fitness","2014",25598,1282,1302,20,3],["Services","Business","2014",25978,3180,3180,8,3],["Ecommerce","Health & Fitness","2014",27476,4320,5119,6,3],["Affiliate","Entertainment","2014",29321,1197,1251,24,12],["Affiliate","Bed & Bath","2014",30388,1519,1539,20,3],["Other","Beauty","2014",31425,979,986,32,""],["Display advertising","Outdoors","2014",33403,1690,1690,20,3],["Display advertising","Employment","2014",68500,3643,3868,19,3],["Display advertising","Advertising","2014",70000,4817,7234,15,8],["Display advertising","Entertainment","2014",71905,2962,3027,24,12],["Display advertising","Entertainment","2014",80915,2452,2502,33,12],["Display advertising","News & Education","2015",577,44,44,13,12],["Dropshipping","Apparel & Accessories","2015",1464,75,164,20,3],["Display advertising","Health & Fitness","2015",1647,82,82,20,3],["Display advertising","Medical","2015",1828,91,91,20,3],["Affiliate","Technology","2015",1830,92,92,20,3],["Display advertising","Technology","2015",1900,95,95,20,3],["Display advertising","Sports","2015",1924,92,92,21,3],["Display advertising","News & Education","2015",1997,87,87,23,3],["Amazon FBA","Culinary","2015",2154,108,108,20,3],["Display advertising","Advertising","2015",2184,109,109,20,3],["Display advertising","News & Education","2015",2313,116,116,20,3],["Display advertising","Beauty","2015",2332,112,117,21,3],["Services","Equipment","2015",2500,1747,1955,1,3],["Display advertising","Automotive","2015",2814,141,141,20,3],["Display advertising","Advertising","2015",2997,153,153,20,3],["Display advertising","Health & Fitness","2015",3164,158,158,20,3],["Display advertising","Travel","2015",3317,268,283,12,8],["Display advertising","Beauty","2015",3442,172,172,20,3],["Affiliate","Home","2015",3504,175,175,20,3],["Display advertising","Health & Fitness","2015",3651,183,183,20,3],["Display advertising","Apparel & Accessories","2015",3953,198,198,20,3],["Display advertising","Legal","2015",4206,140,140,30,6],["Display advertising","Technology","2015",4249,212,212,20,2],["Display advertising","Entertainment","2015",4253,213,213,20,3],["Display advertising","Equipment","2015",4288,214,214,20,4],["Display advertising","Beauty","2015",4335,197,207,22,3],["Display advertising","Apparel & Accessories","2015",4361,205,205,21,4],["Display advertising","Health & Fitness","2015",4485,224,434,20,3],["Display advertising","Entertainment","2015",4494,225,225,20,12],["Display advertising","Entertainment","2015",4728,236,236,20,3],["Display advertising","Apparel & Accessories","2015",4746,226,236,21,3],["Affiliate","Health & Fitness","2015",5045,252,252,20,3],["Display advertising","Travel","2015",5090,255,255,20,3],["Display advertising","Technology","2015",5376,236,241,23,3],["Display advertising","Travel","2015",5430,271,321,20,3],["Display advertising","Advertising","2015",5566,278,278,20,3],["Display advertising","Advertising","2015",5571,279,279,20,3],["Display advertising","Advertising","2015",5942,270,270,22,3],["Display advertising","Sports","2015",5962,271,271,22,3],["Display advertising","Advertising","2015",6055,303,303,20,3],["Display advertising","Beauty","2015",6183,309,309,20,3],["Display advertising","Health & Fitness","2015",6468,323,323,20,3],["Affiliate","Technology","2015",7027,351,351,20,3],["Display advertising","Entertainment","2015",7108,355,405,20,3],["Display advertising","Apparel & Accessories","2015",7267,336,336,22,6],["Display advertising","Sports","2015",7329,333,383,22,3],["Display advertising","Health & Fitness","2015",7350,1023,1223,7,3],["Display advertising","Beauty","2015",7453,298,308,25,6],["Display advertising","Advertising","2015",8012,401,401,20,3],["Display advertising","Technology","2015",8062,464,464,17,3],["Display advertising","Finance","2015",8254,359,359,23,3],["Display advertising","Technology","2015",8394,420,420,20,3],["Display advertising","Apparel & Accessories","2015",8407,450,450,19,3],["Display advertising","Equipment","2015",8598,391,391,22,3],["Affiliate","Technology","2015",8900,400,400,22,3],["Affiliate","Culinary","2015",9100,433,478,21,6],["Other","Apparel & Accessories","2015",9328,466,466,20,""],["Amazon FBA","Sports","2015",9364,527,527,18,6],["Affiliate","Health & Fitness","2015",9817,330,390,30,3],["Display advertising","Apparel & Accessories","2015",9863,389,395,25,6],["Display advertising","Finance","2015",10103,389,389,26,12],["Display advertising","Health & Fitness","2015",10333,517,547,20,3],["Display advertising","Sports","2015",10369,494,494,21,3],["Display advertising","Retail & Wholesale","2015",10979,457,457,24,3],["Display advertising","Technology","2015",11113,562,562,20,3],["Affiliate","Health & Fitness","2015",11185,508,508,22,3],["Display advertising","Travel","2015",11300,505,505,22,3],["Dropshipping","Health & Fitness","2015",11379,495,4461,23,12],["Display advertising","Culinary","2015",11741,587,587,20,3],["Display advertising","Sports","2015",11793,582,622,20,3],["Display advertising","News & Education","2015",11964,625,625,19,3],["Display advertising","Business","2015",12047,547,597,22,3],["Display advertising","Apparel & Accessories","2015",12211,611,611,20,3],["Display advertising","Travel","2015",12772,639,659,20,3],["Display advertising","Office Supply","2015",12940,647,962,20,3],["Affiliate","Hobbies","2015",13347,534,534,25,3],["Display advertising","News & Education","2015",13480,674,840,20,3],["Display advertising","Kitchenware","2015",13738,690,710,20,3],["Services","News & Education","2015",13950,570,635,24,12],["Display advertising","Entertainment","2015",14307,622,622,23,3],["Display advertising","Apparel & Accessories","2015",14337,652,652,22,3],["Ecommerce","Sports","2015",14423,585,2390,25,4],["Display advertising","Technology","2015",14567,607,627,24,3],["Affiliate","Apparel & Accessories","2015",14629,731,731,20,3],["Display advertising","Outdoors","2015",14959,643,643,23,3],["Display advertising","News & Education","2015",15264,763,1230,20,3],["Display advertising","Culinary","2015",15457,689,839,22,3],["Display advertising","Advertising","2015",15895,795,845,20,3],["Services","Legal","2015",16000,1150,1768,14,6],["Display advertising","Hobbies","2015",16062,554,579,29,4],["Display advertising","Home","2015",16097,671,681,24,3],["Ecommerce","Apparel & Accessories","2015",16159,505,896,32,3],["Display advertising","Advertising","2015",16294,815,815,20,3],["Display advertising","Sports","2015",16876,734,734,23,4],["Dropshipping","Outdoors","2015",17008,703,2180,24,3],["Display advertising","Equipment","2015",17044,775,785,22,3],["Display advertising","Advertising","2015",17937,749,749,24,3],["Affiliate","Apparel & Accessories","2015",18089,993,1029,18,3],["Display advertising","Technology","2015",18103,905,905,20,3],["Display advertising","Entertainment","2015",18797,691,741,27,3],["Dropshipping","Baby Care","2015",18969,768,1568,25,12],["Dropshipping","Apparel & Accessories","2015",19318,966,1016,20,3],["Display advertising","Sports","2015",19630,981,990,20,3],["Display advertising","Finance","2015",19640,982,982,20,3],["Display advertising","Travel","2015",20251,779,779,26,11],["Affiliate","Health & Fitness","2015",20624,1383,1405,15,3],["Display advertising","Sports","2015",20778,1039,1039,20,3],["Display advertising","Medical","2015",20984,1049,1049,20,""],["Display advertising","Lifestyle","2015",21174,706,843,30,12],["Display advertising","Technology","2015",21216,851,901,25,3],["Display advertising","News & Education","2015",21312,927,927,23,3],["Display advertising","Beauty","2015",22226,926,926,24,3],["Services","Entertainment","2015",22404,1120,1645,20,3],["Display advertising","Beauty","2015",22791,1140,1251,20,3],["Display advertising","Travel","2015",23120,1156,1166,20,3],["Display advertising","Health & Fitness","2015",23162,858,1018,27,3],["Display advertising","Equipment","2015",23868,1193,1193,20,3],["Dropshipping","Sports","2015",24309,1057,1386,23,12],["Dropshipping","Apparel & Accessories","2015",24889,1526,12496,16,7],["Dropshipping","Bed & Bath","2015",25000,1838,18905,14,3],["Affiliate","Health & Fitness","2015",26000,1300,1300,20,3],["Display advertising","Advertising","2015",26061,1086,1086,24,6],["Display advertising","Advertising","2015",26381,1527,1527,17,5],["Other","Advertising","2015",26921,1386,1386,19,3],["Other","Apparel & Accessories","2015",28475,1424,1439,20,""],["Display advertising","Medical","2015",28562,1190,1261,24,3],["Ecommerce","Digital Media","2015",29179,1828,2060,16,12],["Affiliate","Travel","2015",29963,1094,1174,27,6],["Display advertising","News & Education","2015",30000,944,1254,32,3],["Affiliate","Health & Fitness","2015",33961,1698,1698,20,3],["Display advertising","Sports","2015",34105,1705,1705,20,3],["Digital products","News & Education","2015",35355,2233,2233,16,12],["Affiliate","Health & Fitness","2015",35895,1561,1586,23,3],["Display advertising","Beauty","2015",36108,1290,1380,28,6],["Affiliate","Advertising","2015",37189,1928,2442,19,6],["Ecommerce","Finance","2015",39187,1438,1558,27,10],["Display advertising","Advertising","2015",42394,1927,1947,22,3],["Other","Beauty","2015",43652,2183,2233,20,""],["Dropshipping","Technology","2015",45084,1960,19319,23,4],["Display advertising","Medical","2015",45349,2267,2607,20,3],["Display advertising","Advertising","2015",46561,2287,2287,20,3],["Display advertising","Legal","2015",49050,2133,2163,23,3],["Affiliate","Beauty","2015",49264,2463,2493,20,3],["Services","News & Education","2015",49833,2623,2623,19,3],["Display advertising","Travel","2015",55000,3276,3326,17,3],["Dropshipping","Apparel & Accessories","2015",56262,2813,5380,20,3],["Amazon FBA","Health & Fitness","2015",59973,1238,1358,48,3],["Affiliate","Equipment","2015",62687,2552,2552,25,6],["Subscription","Business","2015",64814,2951,3490,22,4],["Display advertising","Health & Fitness","2015",76643,3065,3065,25,3],["Display advertising","Culinary","2015",76871,3844,3934,20,3],["Display advertising","News & Education","2015",76949,3847,3947,20,""],["Display advertising","Finance","2015",77442,2671,2899,29,12],["Ecommerce","Apparel & Accessories","2015",81017,3858,14473,21,6],["Display advertising","Health & Fitness","2015",94988,3958,3986,24,3],["Display advertising","Technology","2015",101656,2601,2791,39,3],["Services","Employment","2015",103411,4733,5333,22,3],["Display advertising","Sports","2015",128532,6128,6178,21,5],["Ecommerce","Apparel & Accessories","2015",128971,15698,34093,8,6],["Display advertising","News & Education","2015",148685,6976,14435,21,14],["Ecommerce","Apparel & Accessories","2015",197500,7900,9611,25,12],["Display advertising","Advertising","2015",205306,10265,10415,20,3],["Services","Legal","2015",206559,8607,14208,24,12],["Display advertising","Food & Beverages","2015",240682,7460,7960,32,12],["Display advertising","Entertainment","2015",245591,13926,14296,18,3],["Affiliate","Health & Fitness","2015",289122,14564,14754,20,12],["Display advertising","Health & Fitness","2015",396944,17258,17458,23,6],["Display advertising","Health & Fitness","2016",1525,54,54,28,11],["Affiliate","Survival & Security","2016",4296,187,187,23,6],["Affiliate","Apparel & Accessories","2016",4404,200,210,22,3],["Display advertising","Sports","2016",4410,176,343,25,3],["Display advertising","Sports","2016",4479,187,187,24,3],["Services","Technology","2016",4657,212,234,22,3],["Display advertising","News & Education","2016",4787,177,197,27,3],["Display advertising","Travel","2016",5116,233,691,22,3],["Affiliate","Apparel & Accessories","2016",6116,255,255,24,3],["Display advertising","Real Estate","2016",6342,227,278,28,4],["Display advertising","Legal","2016",6364,236,236,27,3],["Dropshipping","Technology","2016",6546,285,715,23,12],["Affiliate","Sports","2016",6874,286,291,24,5],["Display advertising","Advertising","2016",7076,290,295,24,3],["Affiliate","Technology","2016",7217,289,299,25,3],["Affiliate","Beauty","2016",7339,306,336,24,3],["Display advertising","Sports","2016",7387,321,321,23,3],["Affiliate","Business","2016",7708,308,308,25,6],["SaaS","Technology","2016",7946,318,472,25,6],["Affiliate","Sports","2016",8140,326,326,25,3],["Affiliate","Health & Fitness","2016",8169,327,327,25,3],["Display advertising","Design","2016",8223,316,336,26,12],["Display advertising","News & Education","2016",8807,339,339,26,3],["Affiliate","Apparel & Accessories","2016",8865,369,369,24,3],["Display advertising","Advertising","2016",8924,372,372,24,3],["Display advertising","Apparel & Accessories","2016",9155,356,376,26,5],["Amazon FBA","Health & Fitness","2016",9284,442,1453,21,3],["SaaS","Technology","2016",9413,362,397,26,5],["Display advertising","Technology","2016",9545,354,410,27,6],["Display advertising","Medical","2016",9794,326,341,30,3],["Display advertising","News & Education","2016",10665,410,410,26,3],["Affiliate","Sports","2016",11155,446,446,25,3],["Affiliate","Equipment","2016",11161,429,479,26,6],["Affiliate","Automotive","2016",11256,512,512,22,3],["Affiliate","Equipment","2016",11774,436,446,27,3],["Affiliate","Home","2016",11891,517,532,23,3],["Display advertising","Technology","2016",12096,302,302,40,12],["Digital products","News & Education","2016",12486,466,568,27,3],["Services","Design","2016",12501,500,536,25,6],["Affiliate","Culinary","2016",12781,533,548,24,6],["Display advertising","Beauty","2016",13248,530,588,25,6],["Display advertising","Health & Fitness","2016",13398,515,515,26,3],["Services","Advertising","2016",13712,473,503,29,3],["Affiliate","Apparel & Accessories","2016",13979,518,518,27,3],["Affiliate","Legal","2016",14183,617,617,23,12],["Display advertising","Entertainment","2016",14589,584,657,25,6],["Display advertising","Beauty","2016",15645,602,602,26,3],["Affiliate","Technology","2016",15704,628,628,25,12],["Affiliate","Advertising","2016",15832,660,770,24,9],["Display advertising","News & Education","2016",16082,619,619,26,4],["Display advertising","Business","2016",16110,644,676,25,24],["Display advertising","Lifestyle","2016",16946,530,580,32,3],["Display advertising","Health & Fitness","2016",17073,683,703,25,3],["Display advertising","Retail & Wholesale","2016",17248,595,605,29,12],["Display advertising","Electronics","2016",17500,692,708,25,9],["Display advertising","News & Education","2016",17554,605,624,29,12],["Display advertising","News & Education","2016",17802,593,593,30,3],["Affiliate","Apparel & Accessories","2016",17968,749,749,24,4],["Display advertising","Entertainment","2016",17985,719,719,25,3],["Affiliate","Sports","2016",18137,756,756,24,3],["Affiliate","Health & 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Education","2018",38841,1554,1554,25,3],["SaaS","Advertising","2018",38842,1214,1214,32,10],["Affiliate","Sports","2018",39179,1632,1795,24,6],["Display advertising","Technology","2018",39356,1357,1396,29,12],["Affiliate","Home","2018",39462,1233,1269,32,12],["Digital products","Home","2018",39606,1278,1468,31,12],["Display advertising","Entertainment","2018",39632,1166,1186,34,12],["SaaS","Advertising","2018",40176,1435,1678,28,12],["Amazon FBA","Beauty","2018",40425,1444,6485,28,12],["Display advertising","Home","2018",41002,1414,1796,29,12],["Affiliate","Home","2018",41219,1374,1440,30,12],["Display advertising","Equipment","2018",41299,1652,1716,25,5],["Dropshipping","Sports","2018",41562,1599,14548,26,12],["Display advertising","Beauty","2018",41577,1434,1439,29,6],["Display advertising","Equipment","2018",41628,1301,1360,32,7],["Affiliate","Technology","2018",41658,1488,1559,28,7],["Affiliate","Sports","2018",41676,1667,1728,25,12],["Display advertising","News & 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Accessories","2018",75016,2679,5404,28,12],["Digital products","Hobbies","2018",75168,2211,2377,34,12],["Affiliate","Advertising","2018",75312,2789,3216,27,12],["Display advertising","Gaming","2018",75637,3152,3255,24,6],["Amazon FBA","Home","2018",76015,3305,12544,23,11],["Other","Apparel & Accessories","2018",76433,2730,3287,28,12],["Affiliate","Apparel & Accessories","2018",77408,2580,2655,30,6],["Amazon FBA","Beauty","2018",78131,2520,15335,31,12],["Affiliate","Technology","2018",79266,2936,2937,27,12],["Amazon FBA","Home","2018",80012,3334,21405,24,9],["Display advertising","Technology","2018",80279,2361,2469,34,10],["Amazon FBA","Home","2018",81102,2896,5829,28,12],["Amazon FBA","Outdoors","2018",81673,3267,12971,25,12],["SaaS","Finance","2018",81697,1815,2283,45,6],["Display advertising","Automotive","2018",82278,2743,2881,30,12],["Dropshipping","Home","2018",83365,3088,23550,27,12],["Affiliate","Home","2018",83659,3098,3174,27,12],["Other","Apparel & 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Care","2024",297464,9014,23387,33,12],["Dropshipping","Hobbies","2024",298321,8287,75627,36,12],["Amazon FBA","Culinary","2024",298753,7113,25105,42,12],["Subscription","Information","2024",300721,17689,18673,17,10],["Subscription","Business","2024",303949,7413,11725,41,12],["SaaS","Business","2024",305487,8486,9486,36,12],["Amazon FBA","Supplements","2024",319389,8632,29193,37,12],["Amazon FBA","Health & Fitness","2024",325841,8807,29688,37,12],["Display advertising","Personal Care","2024",355423,10770,10855,33,12],["Services","Business","2024",356145,9372,32887,38,7],["Display advertising","Social Media","2024",372267,12409,12409,30,12],["SaaS","Business","2024",380308,8451,10852,45,12],["Amazon FBA","Supplements","2024",382540,13662,43069,28,12],["Amazon FBA","Automotive","2024",382825,15313,39543,25,12],["Amazon FBA","Art","2024",399645,10801,74842,37,12],["Amazon FBA","Supplements","2024",403037,10606,36417,38,12],["Amazon FBA","Beauty","2024",406603,11617,53635,35,12],["Subscription","News & Education","2024",413997,14786,18192,28,12],["Display advertising","Technology","2024",418198,17425,20118,24,11],["Display advertising","Digital Media","2024",425277,11813,12148,36,8],["Amazon FBA","Office Supply","2024",428160,17840,72795,24,12],["Amazon FBA","Beauty","2024",440366,18349,75682,24,12],["Amazon FBA","Culinary","2024",442094,12631,99083,35,12],["Digital products","Lifestyle","2024",459651,10944,11786,42,12],["Ecommerce","Books","2024",461079,15899,22811,29,12],["Digital products","Parenting","2024",491265,18195,19016,27,12],["Amazon FBA","Hobbies","2024",511999,14629,54866,35,10],["Other","Apparel & Accessories","2024",517217,11755,16923,44,12],["Amazon FBA","Kitchenware","2024",570974,14274,135051,40,12],["Amazon FBA","Electronics","2024",934483,32224,100972,29,10],["Amazon FBA","Apparel & Accessories","2024",1025764,27723,54300,37,12],["Amazon FBA","Home","2024",1046667,28288,141427,37,9],["Amazon FBA","Medical","2024",1088529,24739,94870,44,12],["Affiliate","Food & Beverages","2024",1291386,35872,37130,36,12],["Amazon FBA","Home","2024",1313559,46913,357041,28,12],["Display advertising","Home","2024",1355009,32262,36930,42,12],["Amazon FBA","Cleaning Products","2024",1417829,30822,94279,46,12],["Amazon FBA","Supplements","2024",1606953,34934,126533,46,12],["Amazon FBA","Health & Fitness","2024",2490823,54148,276639,46,12],["Amazon FBA","Home","2024",2623933,59635,152992,44,12],["Amazon FBA","Automotive","2024",4275959,115566,201605,37,12],["Affiliate","News & Education","2024",4367110,118031,140505,37,12],["Other","Entertainment","2025",23420,2342,2541,10,12],["Display advertising","Gaming","2025",27428,2286,2537,12,12],["Other","Automotive","2025",29607,1184,1994,25,12],["Amazon FBA","Medical","2025",32564,1163,4447,28,12],["Amazon FBA","Kitchenware","2025",34591,1235,11578,28,12],["Ecommerce","Office Supply","2025",35108,2341,10006,15,12],["Dropshipping","Electronics","2025",35490,2366,22367,15,12],["Amazon FBA","Personal Care","2025",36000,1013,7315,36,12],["Digital products","Books","2025",38283,1367,1561,28,12],["Digital products","Books","2025",38949,1180,1264,33,12],["Other","Technology","2025",40879,2044,2457,20,9],["Other","Automotive","2025",43418,3340,4683,13,11],["Other","Automotive","2025",44027,5503,6945,8,10],["Display advertising","Pet Care","2025",44324,1847,1874,24,9],["Ecommerce","Food & Beverages","2025",44403,1306,4341,34,12],["SaaS","Business","2025",45332,3778,4306,12,12],["Digital products","Books","2025",45994,1997,3424,23,12],["Dropshipping","Children","2025",46040,1705,17731,27,12],["Display advertising","Culinary","2025",48133,1234,1354,39,12],["Amazon FBA","Apparel & Accessories","2025",50120,1474,4138,34,12],["Digital products","Business","2025",50592,1533,2104,33,12],["Amazon FBA","Occasions & Gifts","2025",50948,1960,5568,26,12],["Amazon FBA","Office Supply","2025",52394,2015,11350,26,12],["Display advertising","Home","2025",52576,2103,2318,25,12],["Ecommerce","Hobbies","2025",52587,1461,9448,36,12],["Other","Lifestyle","2025",52980,1766,2863,30,12],["Amazon FBA","Supplements","2025",53206,2217,3684,24,12],["Other","Apparel & Accessories","2025",53918,1997,2146,27,12],["Ecommerce","Children","2025",54260,2717,19170,20,12],["Display advertising","Personal Care","2025",54705,2104,2147,26,11],["Display advertising","Home","2025",55364,1678,1820,33,12],["Ecommerce","Beauty","2025",55454,1540,8691,36,12],["Digital products","Apparel & Accessories","2025",55765,2324,2778,24,12],["Ecommerce","Apparel & Accessories","2025",56702,1575,4104,36,12],["Ecommerce","Health & Fitness","2025",56892,2586,21166,22,11],["Amazon FBA","Occasions & Gifts","2025",58618,2931,18417,20,12],["Ecommerce","Music","2025",60572,2526,3548,24,12],["Display advertising","Health & Fitness","2025",61401,2117,2426,29,12],["SaaS","Digital Media","2025",61633,1761,1828,35,12],["Other","Information","2025",62149,2143,2620,29,12],["Amazon FBA","Art","2025",62756,2164,27180,29,12],["Subscription","SEO","2025",63226,2874,8454,22,12],["Amazon FBA","Personal Care","2025",63790,2058,7251,31,12],["Digital products","Travel","2025",64069,1831,2068,35,12],["Display advertising","News & Education","2025",67730,2606,2762,26,12],["Display advertising","Technology","2025",68176,2005,2031,34,12],["Amazon FBA","Bed & Bath","2025",69396,2776,16104,25,12],["Dropshipping","Baby Care","2025",69880,2912,9798,24,12],["Amazon FBA","Outdoors","2025",71909,2247,19199,32,12],["Amazon FBA","Apparel & Accessories","2025",73246,3052,14088,24,12],["Dropshipping","Sports","2025",74429,4378,15020,17,12],["Other","Automotive","2025",75076,2888,3547,26,12],["Affiliate","Kitchenware","2025",75500,3146,3634,24,9],["Other","News & Education","2025",75592,3436,3763,22,12],["Amazon FBA","Travel","2025",76497,2468,21337,31,12],["Services","SEO","2025",76505,3852,7513,20,12],["Subscription","Gaming","2025",76881,3495,8078,22,12],["Amazon FBA","Supplements","2025",76924,2262,5527,34,11],["Ecommerce","Home","2025",77231,3218,11973,24,12],["Digital products","Occasions & Gifts","2025",77764,4574,4595,17,12],["Other","Children","2025",78696,6558,7023,12,8],["Ecommerce","Baby Care","2025",79600,3184,15254,25,12],["Other","Entertainment","2025",79695,3188,3346,25,10],["Display advertising","News & Education","2025",81895,2730,2737,30,7],["SaaS","Business","2025",82577,2847,3924,29,12],["SaaS","Real Estate","2025",89269,2551,4482,35,12],["Ecommerce","Hobbies","2025",92082,7674,29408,12,12],["Amazon FBA","Apparel & Accessories","2025",94349,3774,39302,25,12],["Amazon FBA","Children","2025",94817,4310,18626,22,12],["Display advertising","Travel","2025",94929,4127,4343,23,12],["Other","News & Education","2025",95081,4754,4774,20,12],["Amazon FBA","Health & Fitness","2025",96669,4603,16109,21,12],["Amazon FBA","Health & Fitness","2025",97437,3748,22729,26,12],["Amazon FBA","Sports","2025",97877,4078,28079,24,12],["Amazon FBA","Home","2025",101289,5064,30825,20,12],["Services","News & Education","2025",102357,6021,26494,17,12],["Amazon FBA","Apparel & Accessories","2025",102960,3677,14277,28,12],["SaaS","Business","2025",107877,2766,3018,39,12],["Display advertising","Home","2025",108465,4930,4961,22,12],["Amazon FBA","Home","2025",109987,3333,11287,33,12],["Services","Home","2025",116577,4318,4624,27,12],["Amazon FBA","Medical","2025",119725,3991,31495,30,12],["Amazon FBA","Baby Care","2025",120942,4031,32648,30,12],["Subscription","Health & Fitness","2025",122185,4213,9365,29,12],["Amazon FBA","Home","2025",123371,4254,35198,29,10],["Digital products","Gaming","2025",127193,3741,7112,34,12],["Services","Real Estate","2025",127984,3999,4414,32,12],["Digital products","Business","2025",128740,6437,8580,20,12],["Amazon FBA","Books","2025",129160,4305,13035,30,12],["SaaS","Legal","2025",133426,3032,3142,44,12],["Amazon FBA","Sports","2025",134610,4807,18507,28,12],["Display advertising","Food & Beverages","2025",135000,5801,5963,23,12],["Other","Automotive","2025",136413,7579,10473,18,8],["Amazon FBA","Kitchenware","2025",137484,3819,40632,36,12],["Amazon FBA","Home","2025",143288,5307,30545,27,12],["Amazon FBA","Home","2025",146009,4172,12738,35,12],["Amazon FBA","Office Supply","2025",147494,4338,29308,34,12],["Amazon FBA","Children","2025",148351,6181,37013,24,12],["Amazon FBA","Supplements","2025",149590,3740,14235,40,12],["Other","Apparel & Accessories","2025",158551,4955,6587,32,12],["Amazon FBA","Beauty","2025",163296,5443,22885,30,12],["SaaS","Business","2025",164320,3572,4341,46,12],["Dropshipping","Bed & Bath","2025",165000,6260,33946,26,12],["Digital products","Children","2025",165049,4884,8059,34,12],["Amazon FBA","Pet Care","2025",172521,5391,12970,32,12],["Digital products","Home","2025",178120,5566,7301,32,12],["Amazon FBA","Jewelry","2025",179313,5977,24936,30,12],["Amazon FBA","Personal Care","2025",185064,8412,38713,22,12],["Display advertising","Home","2025",185568,5623,5983,33,12],["Digital products","Books","2025",191693,8334,19543,23,12],["Ecommerce","Apparel & Accessories","2025",196959,6565,17667,30,12],["Amazon FBA","Medical","2025",200834,6694,85521,30,6],["Other","Finance","2025",207144,8631,10311,24,12],["Digital products","Pet Care","2025",208431,7187,14236,29,12],["Amazon FBA","Home","2025",222542,5856,15685,38,12],["Amazon FBA","Home","2025",232340,9681,22944,24,12],["Amazon FBA","Health & Fitness","2025",235590,7853,37645,30,12],["Amazon FBA","Kitchenware","2025",236942,8776,41257,27,12],["Display advertising","Travel","2025",245448,10227,11592,24,11],["Amazon FBA","Kitchenware","2025",250689,8356,49936,30,12],["Amazon FBA","Beauty","2025",253323,6495,46686,39,12],["Amazon FBA","Medical","2025",258157,7593,51146,34,12],["Subscription","Hospitality","2025",258540,8618,44607,30,12],["Other","Apparel & Accessories","2025",258720,7609,15027,34,12],["Subscription","SEO","2025",262205,10488,22394,25,6],["Digital products","Digital Media","2025",262226,11919,12002,22,12],["Amazon FBA","Personal Care","2025",287183,9264,67673,31,12],["Amazon FBA","Home","2025",290381,8799,53418,33,12],["Amazon FBA","Hobbies","2025",296069,12336,28544,24,12],["Dropshipping","Culinary","2025",301307,10761,17137,28,12],["Ecommerce","Children","2025",304626,8960,44040,34,12],["Subscription","Art","2025",305142,8718,13263,35,12],["Amazon FBA","Home","2025",342412,12229,83091,28,12],["Other","Occasions & Gifts","2025",394695,11278,21575,35,12],["Amazon FBA","Health & Fitness","2025",396296,17230,134310,23,12],["Services","Advertising","2025",411578,14192,31211,29,12],["Amazon FBA","Pet Care","2025",414544,11515,103227,36,12],["Amazon FBA","Children","2025",427544,13361,89403,32,12],["Amazon FBA","Home","2025",453675,18147,67785,25,10],["Amazon FBA","Health & Fitness","2025",469558,18060,37470,26,12],["Services","Business","2025",480348,13343,22238,36,12],["Ecommerce","Home","2025",565625,15712,41718,36,12],["Affiliate","Technology","2025",566214,16653,17973,34,8],["Services","Business","2025",604972,20166,32646,30,12],["Display advertising","Home","2025",607443,17866,18569,34,12],["Other","News & Education","2025",635149,21172,22834,30,10],["Amazon FBA","Home","2025",644600,17422,85610,37,12],["Amazon FBA","Health & Fitness","2025",647314,17981,94455,36,12],["Amazon FBA","Culinary","2025",717893,17093,55054,42,12],["Subscription","Art","2025",734892,20997,44436,35,12],["Amazon FBA","Personal Care","2025",753760,23555,101322,32,12],["Digital products","News & Education","2025",925567,24357,31925,38,12],["Services","SEO","2025",1031844,31268,37457,33,12],["Amazon FBA","Cleaning Products","2025",1327331,27653,97022,48,12],["Ecommerce","Personal Care","2025",1578290,52610,367233,30,12],["Amazon FBA","Gaming","2025",1725031,53907,105799,32,12],["Amazon FBA","Outdoors","2025",1991817,51072,229908,39,12],["Amazon FBA","Health & Fitness","2025",2082366,49580,168992,42,12],["Display advertising","Science","2025",3000000,60315,65786,50,12],["Services","Business","2025",6488682,147398,208961,44,12],["Amazon FBA","Supplements","2025",6993588,166514,963500,42,12],["Amazon FBA","Personal Care","2026",30069,1074,7395,28,12],["Dropshipping","Electronics","2026",38140,1734,6037,22,12],["SaaS","Business","2026",42595,1121,1262,38,12],["Services","Real Estate","2026",44317,3409,3607,13,12],["Amazon FBA","Home","2026",47661,1833,33076,26,12],["Display advertising","Home","2026",53634,1986,2017,27,12],["Amazon FBA","Pet Care","2026",54039,1863,5187,29,12],["Amazon FBA","Lifestyle","2026",57008,2024,5593,28,12],["Digital products","Entertainment","2026",59242,2043,4592,29,12],["Amazon FBA","Kitchenware","2026",59388,2048,23301,29,12],["Digital products","Romance","2026",60476,2326,2326,26,12],["Amazon FBA","Sports","2026",65449,2182,20990,30,12],["Amazon FBA","Sports","2026",68036,2126,7190,32,12],["Amazon FBA","Children","2026",77998,2294,8576,34,12],["Amazon FBA","Kitchenware","2026",79768,2849,11543,28,12],["Ecommerce","Occasions & Gifts","2026",81585,3138,7470,26,12],["Amazon FBA","Culinary","2026",82198,2569,12100,32,12],["Amazon FBA","Home","2026",84831,3393,12233,25,12],["Other","Automotive","2026",90169,4508,5389,20,12],["Other","Food & Beverages","2026",91423,13060,13959,7,12],["Other","Digital Media","2026",95209,5289,6431,18,12],["Other","Entertainment","2026",99133,6196,6969,16,12],["Amazon FBA","Bed & Bath","2026",100000,6118,53069,16,12],["Display advertising","Gaming","2026",105079,3091,4779,34,9],["Display advertising","Finance","2026",108997,3893,4158,28,12],["Other","News & Education","2026",115890,4636,5573,25,12],["Dropshipping","Apparel & Accessories","2026",118327,4226,29750,28,12],["Ecommerce","Beauty","2026",120029,15004,70514,8,12],["Subscription","Finance","2026",120615,3655,3862,33,12],["Services","Home","2026",121355,4334,4614,28,12],["Other","Occasions & Gifts","2026",121416,4047,5637,30,12],["Services","Music","2026",123507,4411,11008,28,12],["Amazon FBA","Tobacco Accessories","2026",125466,3921,13487,32,12],["Digital products","Books","2026",133002,4586,5298,29,12],["Amazon FBA","Children","2026",136070,4002,14667,34,12],["Amazon FBA","Pet Care","2026",149843,4541,20921,33,12],["Dropshipping","Occasions & Gifts","2026",155412,5757,49895,27,12],["Display advertising","Home","2026",157461,5249,5459,30,12],["Amazon FBA","Equipment","2026",171605,5536,18434,31,12],["Digital products","Outdoors","2026",178395,6861,9583,26,12],["Amazon FBA","Supplements","2026",189117,5910,53282,32,8],["Amazon FBA","Religion & Spirituality","2026",192220,6866,35958,28,12],["Amazon FBA","Sports","2026",192990,5361,23779,36,12],["Amazon FBA","Supplements","2026",221832,12324,66407,18,12],["Amazon FBA","Personal Care","2026",224217,7233,14215,31,12],["Amazon FBA","Occasions & Gifts","2026",266386,8325,22353,32,12],["Amazon FBA","Apparel & Accessories","2026",285948,10212,61647,28,12],["Amazon FBA","Home","2026",315452,8526,38638,37,12],["Display advertising","Food & Beverages","2026",315527,9860,11587,32,12],["Amazon FBA","Home","2026",327929,9369,67160,35,12],["Digital products","News & Education","2026",341412,11773,14305,29,12],["Ecommerce","Baby Care","2026",391791,11523,45260,34,12],["Amazon FBA","Pet Care","2026",477621,13267,88477,36,12],["Amazon FBA","Home","2026",571795,16337,99702,35,12],["Ecommerce","Home","2026",687006,17175,48081,40,12],["Amazon FBA","Supplements","2026",2904393,69152,157197,42,12],["Amazon FBA","Hobbies","2026",4629490,110226,366605,42,12]]},{"name":"Which AI crawlers 1,020 small ad-funded publishers name and block in robots.txt","url":"https://plainreckoner.com/data/ai-crawler-policy-in-robots-txt/","updated":"2026-10-20","rowUnit":"One publisher’s robots.txt file: which AI crawlers it names, which it actually blocks, which names it carries that no vendor documents, and whose template it was written from.","record":{"unit":"robots.txt file","units":"robots.txt files","count":1020,"scale":["16,076 domains in the frame","1,200 domains drawn","1,020 readable files","9 AI crawlers resolved against every one"]},"method":"1,200 domains were drawn once from the 16,076 the two networks publish about themselves, ranked by a hash of a published seed and the domain name, so that anyone can redraw the same sample. The nightly crawler fetched each robots.txt on a single complete pass; 1,020 answered and 180 refused or could not be reached, and the ones that could not be reached are excluded from the denominator rather than counted as saying nothing, which would have moved the headline in the direction that flatters it. Each file was then resolved rather than searched: the rules that reach a named crawler at the site root, worked out by the grouping rules the robots.txt standard sets out, because a file that stacks thirty crawler names above one permissive block has authorised all thirty. Rows are in the order the source holds them, which is alphabetical by domain with the domain removed — unrelated to anything measured, so any run of rows from it is a fair slice of the whole.","caveats":["These are small, advertising-funded content businesses on two advertising networks. They are not the web. A publisher with no ad network is not in the frame at all, and the large publishers that every other published figure comes from behave completely differently.","A file that could not be fetched is a fact about a firewall, not a policy. The 180 domains that refused are left out of the denominator rather than counted as silent.","The categories are not a partition and must not be added up. A file that blocks a crawler which would have cited it also blocks at least one crawler, and often carries names somebody else’s template wrote. Adding them gives a number larger than the sample.","“No vendor documents it” is not “it is dead”. We checked each name against its supposed operator’s own published crawler list. Anthropic documents ClaudeBot, Claude-User and Claude-SearchBot, and neither anthropic-ai nor claude-web is among them — but no vendor publishes a retirement notice, so what we can show is that a publisher is naming something the operator does not list, not that nothing answers to it.","A vendor marker says part of the file was not written by the publisher. It does not say the AI rules in particular came from the vendor — a Yoast block commonly contains no AI rules at all.","Domains are omitted from the download. The published frame, seed and method allow the sample to be redrawn; omission is not a guarantee against re-identification."],"columns":[{"name":"network","description":"The advertising network whose published customer list the domain was drawn from"},{"name":"names_crawlers","description":"How many current AI crawlers the file names at all, whether or not it blocks them"},{"name":"blocks_crawlers","description":"How many of them it actually blocks at the site root, once the file is resolved"},{"name":"named_tokens","description":"The crawlers the file names, separated by semicolons"},{"name":"blocked_tokens","description":"The crawlers the file blocks, separated by semicolons"},{"name":"blocks_citation_crawler","description":"yes when at least one blocked crawler is one that fetches a page to answer a question and links back"},{"name":"retired_tokens","description":"Names in the file that no vendor currently documents, separated by semicolons. Not a claim that the crawler stopped running — only that its supposed operator does not list it"},{"name":"vendor_template","description":"The tool or network whose marked block appears in the file, where one 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a publisher’s ads.txt and their ad network’s own seller list disagree, across 462 checked relationships","url":"https://plainreckoner.com/data/ads-txt-against-seller-lists/","updated":"2026-09-02","rowUnit":"One relationship between a publisher and an advertising network: whether both files agree about it, and what the publisher’s own file looked like when it was read.","record":{"unit":"publisher-network relationship","units":"publisher-network relationships","count":462,"scale":["16,085 sites in the frame","500 domains drawn","462 checked relationships","426 confirmed by both files"]},"method":"500 domains were drawn at random from the 16,085 that six advertising networks name in their own published seller lists, using a published seed so the same draw can be repeated. 457 served a readable ads.txt and 43 refused or could not be reached; the ones that could not be reached are excluded rather than counted as having no file. Each domain was then compared against the seller lists of all six networks, one publisher-and-network pair at a time, matching on the account number, because that is the field the specification says the two files share. A pair is confirmed when the publisher’s file names the network and the network files that number against that site. It is roster-only when the network claims the site and the publisher’s file says nothing about it, and not-in-roster when the file names the network and that number appears on the network’s list nowhere. Rows are in the order the sample was drawn.","caveats":["Neither file carries a date. Nothing in an ads.txt or a sellers.json says when an account was added or last confirmed, so a disagreement cannot be blamed on either side. What can be said is what a buyer reading both files on the day would have seen.","There are two denominators and they must not be mixed. A row is one publisher against one network, so a publisher on two networks contributes two rows. The number of publishers behind this table is 457, not the number of rows.","A file that could not be fetched says nothing about a publisher. The 43 domains that refused are excluded from the denominator rather than counted as having no file.","These are small, advertising-funded content businesses named by six advertising networks. They are not the web, and a publisher with no ad network is not in the frame at all.","The domain is not published. Every field the comparison used is, so the counts can be recomputed; which site each row is cannot be recovered from it."],"columns":[{"name":"network","description":"The advertising network in this relationship"},{"name":"agreement","description":"confirmed, roster-only or not-in-roster, as the method defines them"},{"name":"why_unconfirmed","description":"For a roster-only row, what the publisher’s file did instead"},{"name":"other_network_named","description":"The network the file named instead, where it named one of the six"},{"name":"site_under_another_number","description":"yes when the network holds this site under an account number the site’s own file does not carry"},{"name":"ads_txt_status","description":"The HTTP status the publisher’s address answered with"},{"name":"ads_txt_present","description":"yes when that address served a usable ads.txt"},{"name":"records_declared","description":"How many seller records the publisher’s file 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