Kind of business

What does a business like yours sell for?

Measured against $696m of completed sales, across 2,582 businesses and 9 kinds of business the data

Worked out for an example site: 50,000 views a month, $760 a month from ads.

What a business like this has sold for $24,320

Lower quartile — a quarter sold for less: $19,760
Upper quartile — a quarter sold for more: $30,400
Months of profit buyers paid, middle of those sales: 32
Compared against: Display advertising — 748 completed sales
What that kind of business normally sells for: 26x to 40x, the middle half of them
Measured across: 2,582 sales across nine business models
Broker-verified revenue in that sample: $696 million of completed transactions

The answer above is worked out for an example site. Putting your own figures in needs JavaScript, because the arithmetic happens in your browser and nothing you type is sent anywhere. Every figure behind it is published in full — read the measurements.