Month by month

Is this month bad, or is it just January?

Measured against a full year of trading in each of 99 display-only businesses, each measured against its own average year the data

Worked out for an example site: 50,000 views a month, $760 a month from ads.

A December, at the measured seasonal peak $868/month

7 of the 12 months are measured. The 5 marked gaps — Mar, May, Jun, Aug, Oct — are months the reading does not publish. They are not months with no income.

$650$746$733$728$801$864$868

JanFebMarAprMayJunJulAugSepOctNovDec

Your normal month $760

Each business is measured against its own average year, so a site that simply grew over time does not show up as a good December. 99 businesses that earn from display ads only.

The swing between your best month and your worst: $218

The answer above is worked out for an example site. Putting your own figures in needs JavaScript, because the arithmetic happens in your browser and nothing you type is sent anywhere. Every figure behind it is published in full — read the measurements.