Per thousand views

Is what you earn per thousand views any good?

Measured against 1.17 billion pageviews and $6.84m of verified ad revenue, across 123 businesses a broker checked before they sold the data

Worked out for an example site: 50,000 views a month, $760 a month from ads.

What you earn per thousand pageviews — the figure the trade calls RPM $15.20/1,000 views

$2.21bottom tenth each block is a tenth of the 123 sites $35.05top tenth

Ahead of roughly this share of the measured sites: 40%
Where that puts you: Around the middle of what we measured
What your traffic earns at the measured median: $761
The gap, per month: $0.50
What it earns in the top third of the sample: $1,083
Broker-verified revenue in that sample: 123
What the middle site in the sample earns per thousand pageviews: $15.21

The answer above is worked out for an example site. Putting your own figures in needs JavaScript, because the arithmetic happens in your browser and nothing you type is sent anywhere. Every figure behind it is published in full — read the measurements.