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- A 4× ROAS can still lose money on a new customer.Compare acquisition cost with ROAS using one matched customer cohort. Check first-order contribution before assuming repeat purchases will pay you back.
- Your store made a profit. Why is the bank balance falling?A profitable store can still run short of cash. Reconcile customer collections, stock payments and expenses with a worked cash bridge and practical checks.
- The refund is only the start. What does a return really cost?A refund can cost more than lost revenue. Calculate retained fees, shipping and stock recovery, then test return rates with a free local calculator.
- Free shipping can eat your profit. Find your real threshold.Find a free shipping threshold after product costs, fees and delivery. Compare a profit target with preserving current contribution in a free calculator.
- Google Trends says 100. That does not mean 100 buyers.Use Google Trends to test product interest. Separate relative searches, page clicks and purchases before buying stock or increasing ad spend.
- That small payment fee gets bigger on small orders.See how percentage and fixed payment fees change the effective cost of a small order. Compare baskets, refunds and contribution before changing your offer.
- A bigger bundle. A smaller profit? Check before you launch.Price a product bundle after quantities, fees, shipping and ads. Check your contribution, break-even price and available stock with a free calculator.
- A 67% markup can leave almost nothing. Here is why.Learn margin versus markup with a simple store example. Then subtract fees, delivery and ads to see what is left before tax and overhead.
- 20% off can halve your margin. Check slow stock before a sale.A 20% discount can halve your unit margin. Calculate the extra sales needed, check available stock and test a promotion with your own recent figures.
- UK online sales fell. Some store types still grew.UK online spending fell in September, but some store types rose. Compare recent official data, check the date range and test the real cost of a discount.
