Free message tools / Choose your next action
Make the next step easy to understand.
Compare two actions and keep clicks separate from completed outcomes.
Preparing your workspace…
Compare the next step
Would a reader know what happens after each click? The wording alone cannot tell you which sells more.
Compare recorded results
Use the same completed outcome and comparable periods. These rates do not prove a cause or a winner.
Add all four counts to compare.
How these tools work
These tools use your entries to organise a draft, a page outline and a test plan. They do not use a generative AI model or claim to know what customers think. Reader answers come from people you recruit. Saved versions keep those answers attached to the message they saw.
Our approach was informed by reading Donald Miller’s Building a StoryBrand and Building a StoryBrand 2.0, alongside practical usability research. Plain Reckoner is independent and is not certified or endorsed by StoryBrand. Read our guides · How to use the tools · Research method reference