Three decisions. One set of figures.
Traffic loss, profit targets and network switching — calculated locally from assumptions you control.
Measured against Transparent arithmetic and worked examples; no predicted RPM, promised earnings or account access. the data
Three free decision tools, one shared baseline. All figures below are editable examples, not earnings forecasts. Calculations stay in this browser: no account or upload. Scenarios are not kept between visits; switching language preserves your current figures.
Decision tool 01
What if search traffic falls?
Reduce the search portion of your traffic, then apply a separate page-RPM change. Cash costs stay fixed, so you can see the impact on profit.
- Remaining monthly pageviews
- 70,000
- Scenario monthly revenue
- $840.00
- Scenario cash profit
- $340.00
- Revenue change versus baseline
- -$660.00
- Page RPM needed to cover cash costs
- $7.14
Formula, example and limits
Remaining pageviews = baseline × (1 − search share × search loss). Revenue = baseline revenue × remaining-traffic fraction × (1 + RPM change). With 100,000 pageviews, $1,500 revenue, $500 costs, 60% search share, 50% search loss and 20% lower RPM: 70,000 pageviews, $840 revenue and $340 cash profit.
This is a stress scenario, not a probability estimate. Search and other visitors may monetize differently; a single average RPM cannot model that difference.
Decision tool 02
How much traffic funds your profit target?
Start from the page RPM implied by the baseline. Add your costs to a monthly profit target and calculate the pageviews required at that rate.
- Baseline page RPM
- $15.00
- Required monthly revenue
- $1,500.00
- Required monthly pageviews
- 100,000
- Additional monthly pageviews
- 0
Formula, example and limits
Page RPM = revenue ÷ pageviews × 1,000. Required revenue = costs + target profit. Required pageviews = required revenue ÷ page RPM × 1,000, rounded up. At $15 page RPM, $500 costs and a $1,000 profit target require 100,000 pageviews.
Zero observed revenue cannot establish a positive RPM. We show an unavailable result instead of substituting a benchmark. Costs and RPM may change as traffic grows; this is not a promise of profit.
Decision tool 03
Would switching ad networks actually pay?
A higher headline RPM can be offset by fees, migration costs or lost traffic. Compare the whole scenario over a chosen period.
- Candidate monthly revenue
- $2,000.00
- Candidate cash profit after extra fee
- $1,400.00
- Recurring monthly gain
- $400.00
- Gain over comparison period
- $1,800.00
- Simple payback
- 1.5 months
- Candidate page RPM needed to break even over this period
- $17.00
Formula, example and limits
Candidate revenue = remaining pageviews × candidate page RPM ÷ 1,000. Monthly gain = candidate revenue − extra fee − baseline revenue. Period gain = monthly gain × months − one-time cost. Cash costs shared by both options cancel in the gain calculation.
At the example baseline, a $20 candidate page RPM, $100 extra monthly fee and $600 migration cost produce a $400 recurring monthly gain and $1,800 gain over six months. Simple payback is 1.5 months. Use payable revenue after the network’s share in both RPMs; do not deduct that share twice. Variable revenue shares, seasonality, payment delays and network acceptance are not modeled.