Same earnings. Different RPM. Why?
Check the counts behind your ad report. Pages, ads and ad requests are different things.
Measured against Your own report totals. We show the maths and keep unknown values blank. the data
One earnings total can give two different RPMs. The difference is what you count: pages or ads shown. Use matching dates and the same currency for every figure.
Example numbers. Replace them with your own.
Your figures stay in this browser. They are not added to the address or sent to us. Changing language carries them to that page in this tab.
What your numbers mean
No ad prices or future earnings are predicted here.
- Page RPM
- 10 Earnings for every 1,000 pages.
- Ad impression RPM
- 5 Earnings for every 1,000 ads shown.
- Ad impressions per page
- 2 A count ratio, not a suggested ad layout.
- Page click rate (%)
- — Ad clicks divided by pageviews, times 100.
- Ad click rate (%)
- — Ad clicks divided by ad impressions, times 100.
- Ad request coverage (%)
- — Requests that returned ads divided by all requests, times 100.
Check the fields before using a result.
A dash means we do not have the counts needed for that result. Money figures use the currency of your earnings.
See the maths
Page RPM = earnings ÷ pageviews × 1,000. Ad impression RPM = earnings ÷ ad impressions × 1,000.
Page click rate = ad clicks ÷ pageviews × 100. Ad click rate = ad clicks ÷ ad impressions × 100.
Coverage = requests that returned ads ÷ total requests × 100. Ad impressions are not matched requests.
We cannot work out what an advertiser paid, or their price per click, from your total earnings.
Why can page RPM and ad impression RPM look different? →
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