Plain Reckoner
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Check the market. Then check your store.

Recent official data, with the dates and limits in view.

Sources and limits
Official ONS spending estimates for Great Britain. Market context, not a prediction of product demand. Read the data and method ↗ How to use the tools
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Great Britain · online spending valueSeptember 2026

Source released
Checked

The overall monthly figure fell. Some store types rose. Two categories rose over one month but fell over three months.

One month: September vs August.
Three months: July–September vs April–June.

Online spending changes by retailer type, seasonally adjusted
Retailer typeOne monthThree months
All retailing excluding Automotive fuel-0.4%-0.1%
Food stores+0.5%+0.6%
Department stores+0.6%-1.8%
Other non-food stores+2.5%+2.1%
Textile clothing & footwear stores+0.6%-4.9%
Household goods stores+0.8%+7.9%
Non-store retailing-1.9%-0.6%

Shared scale: −8% … +8%. Signs and numbers remain visible. The overall total is not an equal-weight average of the categories.

What should I do with this?

Check the category and time window before changing your prices. A broad market fall does not prove your product needs a discount, and a broad rise does not predict your store’s sales.

These are survey estimates of spending value, adjusted for usual seasonal patterns. They are not inflation-adjusted purchase volumes or individual transactions. Categories include retailer types, not individual products. Non-store retailing and all online sales are different groups.

Test the cost of a proposed discount using your own figures →

Next source release is scheduled for 20 November 2026. This is a dated snapshot; it does not update while this page is open.