Research Methods
Inspect how Plain Reckoner checks evidence, samples public records and explains uncertainty. Read the methods and limitations behind the research.
- The price is public. Can you actually book the service?A published price tells you little about available appointments or capacity. Learn why checking bookable inventory can reveal a different business picture.
- 3live entries for import taxes already struck downA published tariff is not always a duty still in force.A historical tariff check found published entries that needed legal context. See why a live official table can still require a current status check.
- 6.7×more businesses publish a price than publish availabilityYour search results may be creating the pattern you found.Searching for businesses that publish a price can bias a pricing study. See how a location-based sample changes what you can reasonably conclude.
- 2dates cannot show you a sudden jumpTwo dates can hide the change that matters.A start and end value can hide a sudden jump or a changed metric. See why checking the values between two dates can change your analytics conclusion.
- The missing number may be expensive to measure.An unpublished number is not automatically a business opportunity. Learn how collection cost and weak demand can explain gaps in public market data.
- 0 / 9ideas found by scanning the market that survivedA gap in search results is not always a gap in the market.Nine market idea screens showed why missing search results are weak evidence of unmet demand. Learn what to check before building another tool.
